ART LENS Exhibition, Cleveland Museum of Art
- 16 different multi-player games with over 1,000 artworks
- New features including full body gesture, facial recognition, and gaze tracking
- Over 70’ of immersive projection
- Real-time bluetooth syncing to visitors’ personal devices
- 100% fully updatable
At the beginning of 2016, Potion, the financial district based award-winning interactive design firm took on the redesign for the famous Gallery One at Cleveland Museum of Art.
The project was deployed in June 2017; you can visit Cleveland Museum of Art to try out the installations.
Brief from Potion:
ARTLENS Exhibition at Cleveland Museum of Art allows visitors to digitally interact with art as never before, dive deeper and get a closer look to the artwork seen throughout the museum.
In the reinvented ARTLENS Exhibition, we want visitors to interact with the foundational principles of what makes art art, and gain a new understanding of their own subjectivity. Instead of creating a digital block in front of art, we want art to sit in front of digital. Instead of a complex interface, we asked ourselves, could visitors meaningfully explore digital representations of artworks by using their bodies, and would that yield a deeper appreciation of the real, physical artworks in the museum? Working with the museum’s cross-collaborative team, we brought together curators, exhibition designers, museum educators, and information technologists to design a new model for digital interpretation built on interactive digital projection.